SmartUX transforms any Windows or Web application into a smart mobile app for the enterprise

San Francisco – May 4, 2016 – PowWow Mobile, the leader in enterprise app mobility, today announced its SmartUX™ platform, built to easily transform functional Web-based or Windows business applications into intuitive, modern mobile app experiences. By streamlining the design and deployment process, PowWow is helping businesses save months of development and more than 70 percent in development costs.

SmartUX Studio is the platform’s powerful tool that lets users build apps faster and with less code. Its powerful machine learning engine adds the legacy application’s features and user interface components to a drag-and-drop menu so users can quickly assemble mobile applications, saving hours of design and re-development time as organizations modernize enterprise applications.

SmartUX Studio also enables the integration of mobile-first features that consumers are used to, such as alerts and notifications, touchID, camera, map location (global positioning system), and near field communications capabilities with enterprise applications. This capability provides a robust and powerful way for organizations to address advanced use cases including barcode scanning, communications with specialty devices for mobile payments or Internet of Things, location specific behavior or using fingerprints to enhance application authentication.

Powwow’s SmartUX platform is first to market with smart roaming, and allows for a new set of connected experiences:

  • Smart roaming, allowing users to access the same session of a mobile app from different devices. This allows users to start entering information on one device (for example their laptop), and then to switch to a different device (for example their phone or tablet) and pick up exactly where they left off.
  • Multi-app workflows, allowing businesses to build in just what they need from numerous apps, simplifying processes for employees.[/li_item]
  • Support for a variety of phone, tablets, browsers and wearables.

By the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organizations’ capacity to deliver them, according to Gartner. Mobile phone sales are forecasted to reach 2.1 billion units by 2019, which will fuel demand for apps in the enterprise that meet the high performance and usability of consumer apps. To address this, Gartner recommends the adoption of rapid mobile app development (RMAD) tools across the organization to increase the number of apps delivered.

“Enterprises are hungry for mobile apps to help them meet their digital workplace needs, but finding the budget to outsource development work or the labor in-house can be difficult, keeping them from taking advantage of the benefits of enterprise mobility,” said Kia Behnia, CEO, PowWow Mobile. “PowWow is the only company with the ability to transform Windows and Web-based legacy applications into smart, mobile apps – dramatically improving the user experience and the functionality along the way.”

“It’s been a pleasure working with PowWow over the last 10 months. In collaboration with their team, we have developed and launched two new products: REDI Mobile and the next generation of our cloud solution,” said Mark Etherington, CTO, REDI Global Technologies. “Thanks to PowWow, our legacy REDIPlus desktop trading platform is now available seamlessly across multiple delivery channels. We look forward to using PowWow’s SmartUX suite further to help expand our client reach.”

PowWow’s SmartUX Platform is compatible with any iOS, Android or HTML5 compatible device, allowing users to design and build without the need to use device specific programming language, which drives down the development costs while providing a broader option of devices. This is crucial in an enterprise’s bring-your-own-device environment that contains mix of devices. The apps are delivered to the enterprise through mobile device management systems that SmartUX integrates with out-of-the-box.

Other features include:

  • The application’s existing business logic and integrations are preserved through containerization, eliminating the need for users to rewrite code so they can spend their time designing an improved user experience.
  • Caching and replication, improving response time for users on apps.
  • Once deployed through a mobile device management solution or directly to the app store, the application is automatically updated.

The platform is currently available in beta, and will be generally available in June 2016. Visit for more details.

About PowWow Mobile

PowWow Mobile allows enterprises to transform business applications into modern, mobile app experiences. PowWow eliminates business-IT friction as enterprises seek competitive advantage and increased productivity through mobile for today’s digital workplace. PowWow’s SmartUX accelerates enterprise application transformation by creating new, native mobile apps from any Web or Windows app, quickly without sacrificing quality, and at a lower cost than custom solutions or other tools. PowWow works with customers across industries, including financial services, healthcare, telecom, software, consulting and public sector. PowWow Mobile is based in San Francisco. Learn more at