SmartUX is now the only enterprise mobility platform to quickly, simply and cost-effectively mobilize and modernize any legacy Windows and web application for use on any Windows 10 device family

Las Vegas and San Francisco – August 29, 2016 – PowWow Mobile, the leading enterprise mobility platform that allows companies to deliver powerful, modern native mobile apps quickly, simply and economically, today announced its SmartUX Platform release for the Windows 10 ecosystem at VMworld US 2016. In doing so, PowWow Mobile is now the only enterprise mobility platform that can modernize legacy Windows and web applications by delivering native apps purpose built for Microsoft’s Universal Windows Platform (UWP).

Currently, Windows 10 runs on more than 350 million devices in 192 countries around the world and Microsoft is targeting deployment on one billion Windows 10 devices by 2018. To support Microsoft apps across numerous devices, Microsoft introduced UWP, platform homogeneous application architecture, in Windows 10. The architecture helps developers create universal apps that run on any Windows 10 device family, including personal computers (PCs), tablets, smartphones, ruggedized devices, Microsoft Hololens and Internet of Things (IoT) devices.

“Over 96 percent of Microsoft’s Windows enterprise customers are already testing Windows 10, yet nearly 72 percent of enterprises are still running applications built using legacy versions of Windows,” said PowWow Mobile CEO Kia Behnia. “Until now, the only option companies had for extending these legacy applications to mobile users was through application virtualization. PowWow Mobile’s SmartUX Platform solves this problem with the addition of native UWP support for Windows 10.”

PowWow Mobile’s SmartUX Platform is an end-to-end solution, designed to extend any Windows or Web application, data source or workflow out to any endpoint, whether that is Windows 10, iOS, Android or HTML5. The platform’s inherent power negates complexities that are commonly associated with legacy applications, which are unable to leverage the powerful features of Windows 10. As a result, the SmartUX Platform is the only solution to that can transform any application into modern, intuitive native mobile apps.

The PowWow SmartUX Platform allows the enterprise to:

  • Rapidly transform any legacy Windows and web application or workflow into a native mobile app in days.
  • Connect to any third-party data source, API or SQL to build new mobile-first apps.
  • Create Smart Apps that bring together multiple systems, data and logic into one simple mobile workflow.
  • Design modern mobile experiences seamlessly with PowWow Studio, a powerful visual editor.
  • Run anywhere (public, private or hybrid cloud, or on-premises), on any device (PC, laptop, tablet, phone, or watch) and any OS (Windows 10, iOS, Android, HTML5).
  • Deliver secure apps through integration with leading Enterprise Mobility Management (EMM) platforms, such as AirWatch by VMware.

PowWow Mobile is currently exhibiting at VMworld 2016 US in Las Vegas from August 28 through September 1. To schedule one-on-one meetings with the PowWow Mobile executive team or to see a live demo of our SmartUX Platform at VMworld, please contact Kristen Rachels at, or visit booth #841 in the New Innovator Pavilion of the Solutions Exchange.

PowWow Mobile was recently named a “Cool Vendor in Mobile App Development, 2016” by Gartner.

About PowWow Mobile
PowWow Mobile allows enterprises to transform business applications into modern, mobile app experiences. PowWow Mobile eliminates business-IT friction as enterprises seek competitive advantage and increased productivity through mobile for today’s digital workplace. SmartUX Platform accelerates enterprise application transformation by creating new, native mobile apps from any web or Windows app, quickly without sacrificing quality, and at a lower cost than custom solutions or other tools. PowWow Mobile works with customers across industries, including financial services, healthcare, telecom, software, consulting and public sector. PowWow Mobile is based in San Francisco. Learn more at

Kristen H. Rachels
PowWow Mobile